Whether you are interested in a permanent or casual lease retail opportunity, market research is an important part of your decision making process. Knowing your target market is a critical component of your marketing plan.

Portico Plaza commissioned a market research report, produced by retail market research expert, Pitney Bowes. We have provided some information from that market research document below.

Further information can also be found on the Holroyd City Council's website.
 

Trade Area

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The trade area has been defined to include a primary sector and three secondary sectors.

Research shows that the growth in the total trade area between 2001 and 2006 was mainly in the primary sector, reflecting the replacement of traditional houses with multi-dwelling apartment blocks within the area. The projected trade area population growth is also set to continue predominantly in this primary sector.

 [1] Figures were compiled using data from the 2006 Census and projected population figures.

Socio-Demographic Profile

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Whichever leasing opportunity suits you, a permanent shop or a casual mall lease site, your products and services will need to meet the wants and needs of the local trade area demographics.

The 2006 Census of Population and Housing highlights:

• Above average income levels of trade area residents compared with western Sydney
• Age distribution of the trade area population is comparable with the Sydney benchmarks
• Home ownership levels within the trade area are above average, with around 70% of households being owned / purchased
• The population of the trade area is predominately Australian born
• Higher than average proportion of families with children with the trade area

More Information

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Contact us for more detailed breakdowns on the demographic profile of the trade area, including:

• age distribution
• birthplace
• family type

We will be happy to provide more information to assist you in your decision about leasing a shop at Portico Plaza.